Storyteller, content marketing strategist, writer & multimedia journalist

Blending the art and science of content to create engaging narratives

Even before the AI era, we were already dizzy, facing an ocean of content. Now with AI, it’s overwhelmingly hard to know where to turn among the waves of information. Quality content can overcome the swell of decision-making paralysis.

Businesses can rise above the tide of competitors by creating a content pipeline of differentiated content that uses original research and strong opinions that are anchored to business priorities, hooking in prospects and making audiences know your brand, love you, and need you.

Combining journalistic investigation, a psychological lens, and strategy, I specialize in creating content that elevates your brand, engages decision-makers, and drives tangible results.

Consider me an extension of your team – building educational content with your subject matter experts – who understands the nuance of your business without compromising on engagement.

I’ll bridge the gap between your goals and the gems of stories you don’t have the time to tell, by scanning the industry landscape for moments to harness with unique, versatile content that you can use (and reuse!) to resonate and rank.

Working with Me is (Good) Different

I’m a multifaceted writer and marketer with over a decade of experience working across broadcast journalism, content writing, strategy, PR, documentary film production — and that one time when I was a Chief of Staff. 

These interdisciplinary experiences allow me to utilize a breadth of skillsets — but I go deep when helping businesses create content that attracts, connects, and retains customers.

I use a strategic yet creative approach to writing tailored content that uses whatever format or platform is needed to bring your stories to life and use measurement tools to ensure it hits the mark.

Testimonials

-Alizah Salario, Senior Editor, Stacker

Reliable, insightful and dedicated, Ali is a true pleasure to work with. She willingly takes on high-level assignments for Stacker about reproductive health and wellness, and consistently distills complex concepts into a compelling narrative. I can count on Ali to thoroughly research a story, incorporate data findings, and discern how to prioritize key stats or quotes—while always filing on time. Her work is consistently detailed and engaging, and she combines rigor with emotional intelligence when covering sensitive topics such as IVF and pregnancy loss. Ali is eager to grow and learn; not only does she take feedback graciously but incorporates suggestions into future assignments without being asked.

-Rachelle Koening, Senior Content Strategist & Healthcare Marketing Specialist, Clariant Creative Agency

Ali is a delight to work with. Here's why:

  1. She gets the big picture. Undoubtedly, you're going to ask to work on a piece or campaign that is somewhat granular and then have to contextualize how it fits into your overall strategy. Not only does Ali ask the right questions to best understand that context, she remembers what you tell her.

  2. She's not afraid to up your game. Ali is great about looking at the assignment and making suggestions (where appropriate) to make that content deliver on your overall goals.

  3. She delivers on time and communicates when she needs more time. Ali understands the nuances of project runways and delivers content when we ask for it. She also lets us know ahead of time when her traditional timeline might not work so we can adjust in advance.

  4. Her work is excellent. There's a big difference between getting words on a page with keywords for SEO and doing that with a well-written piece that keeps readers on the page. Ali's work is always in the latter category.

  5. She is a delight to work with. Ali is just a lovely person. She is positive, kind, communicative and just an overall joy to work with.

5 stars. I highly recommend.

-Mya Burns CAE, Former Associate Director, Conferences, International Association for the Study of Lung Cancer

I hired Ali as a freelance scriptwriter to write a plenary speech for our 2024 World Conference on Lung Cancer. In addition to her writing skills, I found Ali to be friendly, an innovative thinker, and strategic. Her project proposal was thorough and she delivered all deliverables on-time, communicating with me throughout. But more importantly, she handled working with multiple stakeholders well. She was open to feedback and quickly picked up on our organization’s tone on this important high-profile project. She also went above and beyond to make suggestions that would make the science-focused session more lively and poignant for a broad audience, finding and weaving in colorful stories whenever possible.

Who I’ve Worked With: