Thanks for coming to my website!

Before we dive in, let’s get real. Ready?

i help make writing for businessess and organizations more human. WHY IT WILL GET SEEN (PR, JOURNALIST)

UNDERSTAND AUDIENCES

A HIRED HAND WHO UNDERSTANDS marketing managers, c suite, audiences

WELL RESEARCHED WITH CONVERSATIONAL TONE THAT STILL RETAINS AUTHORITY - TALK TO PEOPLE LIKE PEOPLE

ive been a one-woman marketing team to one of many.

budgets are tight but output metrics haven’t changed - let me help

I know, that seems like a lot of things.

Essentially, I’d love you to capitalize on my 10+ years of experience if you’re:

a fast-growing B2B company that is short on time, but wants to cut through the noise with well-crafted, engaging, deeply-researched, Goldilocks-sized content that showcases your unique standpoint across platforms, provides value, and attracts leads.
a non-profit that is tight on resources, but needs to raise awareness or celebrate your brand and mission by producing educational and/or informative content that resonates and provokes action by your funders, stakeholders, and community.

Hi, I’m Ali.

It’s so nice to meet you.

I’m a storyteller, content marketing strategist, content writer, and multimedia journalist.

Numerically-speaking, I’m not special.

And respectfully, neither is your business. The number of small businesses continue to grow - in 2022, there was 33m [source].

But you have something unique to offer.

That’s why you’ve invested your time and money to build the thing you’re building.

But maybe people haven’t seen your potential – and what makes you truly special. And that’s why you’re here.

I hope that wasn’t too real, but awareness is the first step to forward momentum, right?

So how do you stand out, keep ahead of competitors, and create brand loyalty and trust when your customer has shiny-object-syndrome and an ever-tightening wallet?

The answer is actually pretty easy — but the execution takes a strong partnership with someone that offers you the best hits of all the kids you encountered in school. Stick with me here.

Your partner in content should be a part school counselor, part nerd, theater kid, cheerleader, jock, the kid who actually starts a discussion in the classroom, the hippie, and of course, the heartthrob.

What am I getting at?

You need someone who listens deeply and has been there. Someone who takes in everything around them and uses that research to boil down to what really matters. A person who encourages you to say “yes, and” to be creative and improvise, regardless of what everyone else is doing. Someone that cheers you on like you’re always part of the winning team. A person that has put in the reps and encourages you to keep going.

Someone who can stand up to the teacher and respectfully say, “Yeah, but what about…” The person that sees potential in things enough to make sure they are actively recycling and reusing so that the good bits don’t go to waste. And the kid that can somewhat inexplicably draw in all kinds of kids, leveraging that glint in their eye, or the way they can tell a story.

(Notice that I didn’t mention the Robot/AI-kid. Because AI can’t replace humans — but they are really great tools for humans to do their jobs more easily!)

If you Frankenstein these high school archetypes together, you’ll find a content partner who helps you become trustworthy and truly connected with your customers.

This is the secret to keeping your audience from moving to the next hot thing.

I would love to help you tell your story and get it seen!