My Work
I’ve covered a lot of ground in my career so far. Here’s some of the stuff I’ve made that I like the most.
-Rachelle Koening, Senior Content Strategist & Healthcare Marketing Specialist, Clariant Creative Agency
Ali is a delight to work with. Here's why:
She gets the big picture. Undoubtedly, you're going to ask to work on a piece or campaign that is somewhat granular and then have to contextualize how it fits into your overall strategy. Not only does Ali ask the right questions to best understand that context, she remembers what you tell her.
She's not afraid to up your game. Ali is great about looking at the assignment and making suggestions (where appropriate) to make that content deliver on your overall goals.
She delivers on time and communicates when she needs more time. Ali understands the nuances of project runways and delivers content when we ask for it. She also lets us know ahead of time when her traditional timeline might not work so we can adjust in advance.
Her work is excellent. There's a big difference between getting words on a page with keywords for SEO and doing that with a well-written piece that keeps readers on the page. Ali's work is always in the latter category.
She is a delight to work with. Ali is just a lovely person. She is positive, kind, communicative and just an overall joy to work with.
5 stars. I highly recommend.
Journalism & Earned Media
For Stacker and Stacker’s earned media arm, Stacker Studio, I write news articles and content for brands that are distributed via newswire to outlets throughout the country.
Content Repurposing
ColinKurtis: Cooking Up a Fat Revolution with EPG (White Paper)
As a freelance copywriter for ColinKurtis marketing agency, I utilized market research and product information to write a white paper for their client, Epogee, about fat alternative ingredients to market the products to food manufacturers.
Content Cucumber: Top of Funnel Campaign Emails
I wrote a series of SEO long-form articles utilizing deep research — and a few fun emails — while freelancing for the content marketing agency, Content Cucumber.
Cancer Council Victoria: Integrated Campaign Development
End-to-end leadership of a series of diverse, integrated health campaigns at Cancer Council Victoria.
University of Melbourne: Interviewing & Video Documentary Work
As the Communications Manager at the University of Melbourne for the Bloomberg Philanthropies Data for Health Initiative — much of my job was to utilize my video journalism skills to document the work of the initiative.
I singlehandedly created videos from end-to-end in the field with visits and interviews with top health, statistics, and civil registration bureaucrats in Brazil, Colombia, Ghana, Myanmar, the Philippines, and Tanzania.
Global Health Strategies: Project Management for International Campaigns
Consulting for the World Health Organization and Rockefeller Foundation, I lead the project management of two major international events that “set the bar” for future events and wrote “inspiring” talking points for the Secretary of the UN General Assembly.
Apartment Advisor: (Personal/How-to Blog)
I successfully pitched and wrote a how-to piece, based on personal experiences, that was the #3 article for the month on the Apartment Advisor blog.
Human Parts: Mending the Mistranslated Meanings of Mother’s Day (Personal Essay)
I wrote a personal essay that was chosen as a top Medium Staff Pick that wove together the many ways that motherly love — and the very way Mother's Day is celebrated — can be misinterpreted. And how that can be a catalyst for change.
Altana AI: Make Your Supply Chain Shock-Proof (White Paper)
Worked with a subject-matter expert to co-write, edit and design a white paper on the shortage of semiconductors in the auto industry in 2021.
Public Relations
I’ve held PR roles for about a decade in-house and on the agency side at non-profits, tech giants, and start-ups across public health, global health, supply chain/logistics/AI, and product. Here are some of my favorite media releases, op-eds, and placements.
United Way: Impact Stories
As a Freelance Writer/Storyteller for the United Way of Northern New Jersey, I write impact stories to advocate for more government funding, centering interviews to report on the state of home-based child care centers.