Public Relations
I’ve held PR roles for about a decade in-house and on the agency side at non-profits, tech giants, and start-ups across public health, global health, supply chain/logistics/AI, and product.
Here are some of my favorite media releases, op-eds, and placements.
Selection of Media Coverage, Press Releases & Op-Eds
Data-Driven PR
Thanksgiving travel trends, November 2022: Forbes, Newsweek, TODAY Show
At Waze, I worked as Communications Manager for North America, managing two PR agencies and supporting the EMEA and LATAM regions with newsjacking strategies.
For the PR push around Thanksgiving, I examined the stories and outlets that covered Thanksgiving traffic in the previous year. Then, to find a compelling angle for our top media markets, I pulled, analyzed, and synthesized data on traffic trends in major cities and helped the PR agency shape a media release and approach to pitching top and mid-tier media.
Younger women complacent about cervical screening, August 2015: Herald Sun, Channel 10 News, regional media. Case study and spokesperson quoted in The Age cervical screening story.
As the Media and Communications Advisor at the Cancer Council of Victoria in Melbourne, Australia, I created a PR package to generate media interest around the launch of our integrated social marketing campaign that targeted young women to encourage regular cervical screening.
I prepared a media release using new, surprising statistics about the low rates of screening in the state and added human interest by pre-interviewing, media training, and making a survivor available for interviews. I pitched the story to top-tier press and TV news journalists, landing a TV news package that was syndicated nationally and stories in the two top papers in the state.
Funding Announcement
$15M Series A Investment to build global supply chain PaaS/SaaS using AI, September 2021. Media Coverage: Journal of Commerce, Freight Waves, VentureBeat, AlleyWatch, SaaS Industry
With Altana AI, I was the PR Lead. For their first major funding announcement, I pitched to trade media (tech, logistics and VC), resulting in the following coverage. Considering it was a very busy funding news cycle. The funders were happy!
Launching Initiatives
Using Data to Save Lives: The Rockefeller Foundation and Partners Launch $100 Million Precision Public Health Initiative, September 2018. Media coverage: Reuters, STAT, Devex, SciDev.Net, Becker's Hospital Review, Chronicle of Philanthropy, New Vision
New web resource supports country improvement of critical health data, September 2017. Media coverage: Bloomberg News, Devex (story 1 and story 2), Global Health NOW (story 1 and story 2), Croakey, Pursuit
First-of-its-kind global collaboration launched to develop transformative treatment regimens for tuberculosis, February 2020. Media coverage: Health Policy Watch, Guardian (Nigeria), European Pharmaceutical Review, InfoSalus/Europa Press
Ghostwritten, Co-Authored Op-Eds
Altana AI | How to Ease the Impact of Port Congestion on Your Supply Chain, December 2021. Placement: SupplyChainBrain
March 2020: As Coronavirus Spreads, It’s Time To Diagnose & Treat Our Broken Primary Health Care Systems. Placement: Health Policy Watch
