Brief: Create, write and implement digital video campaign to raise awareness that all women over 50 still need regular cervical screening with celebrity support by cancer survivor, Gina Liano, from the Real Housewives of Melbourne.

What Ali did: Project managed, translated behavioral science into campaign content, drove media relations, wrote web copy and video script, prepared spokesperson, developed social media content

Results:

• 11 million digital impressions of videos and very high engagement of 191.9k likes, comments and shares on Facebook

• Program’s website had an 875% increase in unique page views during the campaign period compared to the previous period